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Overview

Analytics is your bird’s-eye view of how the bakery is actually doing. It pulls your real numbers — revenue, orders, margins, and best sellers — into one dashboard so you can spot trends, see what’s selling, and make decisions with data instead of a gut feeling. Find it under Analytics in the sidebar (/analytics). It’s part of the Growth plan. The Analytics dashboard showing revenue, orders, average margin, and top product stat cards above a revenue chart
Good to know: Revenue reflects money actually recorded as paid — not the total you’ve invoiced. A big invoice you sent but haven’t collected won’t show up here until the payment is recorded.

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The Four Stat Cards

Across the top you’ll see four numbers that summarize the period you’re viewing:
  • Revenue — Total income from payments you’ve recorded in this period.
  • Orders — How many orders you took, plus how many of them are completed.
  • Avg. margin — Your average profit margin across products, color-coded so you can read it at a glance:
    • Green — 50% or higher. Healthy.
    • Brass — 25% to 50%. Room to improve.
    • Terracotta — under 25%. Worth a second look at your pricing.
    • It shows a dash (—) until your products have ingredient costs to calculate against.
  • Top product — Your single best seller by revenue for the period.
Pro tip: If Avg. margin reads ”—”, your products don’t have recipe costs yet. Add ingredient costs in The Pantry to unlock margins here. See Recipe Costing with The Pantry.

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Revenue Over Time

Below the stat cards is a revenue-over-time bar chart that shows how your income rises and falls across the period. The bars adjust to the range you pick:
  • Last 30 days and 90 days show weekly bars.
  • 12 months and All time show monthly bars.
This is where seasonal patterns jump out — the holiday rush, a summer slump, the steady climb of a growing regulars list. The Analytics revenue chart set to 12 months, showing monthly revenue bars across the year

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Top 5 Products & Order Status

Under the chart, two more panels round out the picture:
  • Top 5 products by revenue — A ranked list of what’s earning you the most. Use it to decide what to feature, what to raise prices on, and what might not be worth the oven space.
  • Order-status breakdown — How your orders in this period split across their statuses, so you can see how much is still in flight versus completed.

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Choosing a Time Period

A period selector at the top controls everything on the page at once — the stat cards, the chart, and the lists all update together. Choose from:
  1. Last 30 days
  2. Last 90 days
  3. 12 months
  4. All time
Start with 12 months to see the shape of your year, then zoom into 30 days to check on the here and now.
Good to know: Because Analytics is built on recorded payments, keep your invoices and manual payments up to date. The more accurately you log what you’re paid, the more accurate every number here becomes.
Still need help? Contact us