Overview
Every product in Knead has a sell unit. The sell unit defines how you price the product and how your customer orders it. Getting it right matters because it flows into every part of the platform — from The Board to invoices to recipe scaling.What Is a Sell Unit?
A sell unit is the quantity a customer buys when they order one unit of your product. If you sell cookies by the dozen, the sell unit is “dozen.” If you sell cakes individually, the sell unit is “each.” Common sell units in Knead:| Sell Unit | Quantity | Best For |
|---|---|---|
| Each | 1 item | Cakes, pies, cake pops, cupcakes (individual) |
| Dozen | 12 items | Cookies, macarons, cupcakes (bulk) |
| Half dozen | 6 items | Cookies, muffins, rolls |
| Two dozen | 24 items | Large cookie orders, party trays |
| Box | Varies | Assortments, gift sets, sampler boxes |
| Loaf | 1 loaf | Breads, banana bread, pound cake |
| Batch | Varies | Granola, brittle, trail mix |
How Sell Units Flow Through Knead
The sell unit is not a label. It shapes how the entire system handles your product.The Board (Order Form)
When a customer visits The Board, they see quantities in your sell unit. If your sell unit is “dozen,” the order form asks “How many dozen?” Not “How many cookies?” This keeps ordering clear and matches how you think about your products.Invoices
Line items on invoices display the sell unit alongside the quantity and price. A customer who orders 3 dozen cookies at $28 per dozen sees:3 dozen @ 84.00This reads naturally and matches what they ordered.
Recipe Scaling
When you attach a recipe to a product, Knead uses the sell unit to calculate cost per unit. If your recipe makes 4 dozen cookies and the ingredient cost is $26, Knead divides by 4 to get the cost per dozen.Cost and Margin Calculations
Your margin is calculated per sell unit. Knead shows what it costs to produce one sell unit and compares that against your sell price. This gives you a clear per-unit margin percentage.Good to know: Knead stores the sell unit as text on each product. The default is “each” if you do not set one. You can enter any value that makes sense for your business.
Setting the Sell Unit on a Product
- Open your product catalog.
- Tap Add Product (or open an existing product to edit).
- Find the Sell Unit field.
- Select a common option from the dropdown or type a custom value.
- Set the price per sell unit.
- Tap Save.
Changing a Sell Unit Later
You can change a product’s sell unit at any time from the product edit screen. Keep in mind that changing the sell unit does not retroactively update existing orders or invoices. New orders use the updated sell unit going forward. If you want to offer the same product in multiple sell units — say, cookies by the dozen and by the half dozen — use variants. Create one product with a “Dozen” variant and a “Half Dozen” variant, each with its own price.Choosing the Right Sell Unit
Pick the sell unit that matches how your customers think about buying.- Cookies and macarons — “Dozen” or “half dozen” is standard. Customers expect to order cookies by the dozen.
- Cakes and pies — “Each” works best. One cake, one price.
- Bread — “Loaf” is the natural choice.
- Gift sets — “Box” communicates a curated assortment.
- Granola or brittle — “Batch” or a custom unit like “bag” or “jar.”
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