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Overview

Your Board has a unique public URL based on your business slug. Customizing it gives you a clean, branded link to share with customers, post on social media, and print on business cards.

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Where to Change Your Slug

  1. Tap Settings in the main navigation.
  2. Tap Business.
  3. Find the Slug field.
  4. Enter your preferred slug (for example, “sweetbakes” or “janescakes”).
  5. Save.

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How Your Slug Is Used

Your slug powers every public link customers use to find and order from you:

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Your Storefront Address

Your online storefront — your bakery’s public website in Knead — lives at: kneadapp.co/site/ For example, if your slug is “sweetbakes,” your storefront is at kneadapp.co/site/sweetbakes. This is the branded home base to share on your Instagram bio and business cards. See Your Online Storefront. Your order forms are built from your slug too:
  • kneadapp.co/order/ — your main order form, where customers browse products and submit orders.
  • kneadapp.co/order// — any extra order forms you run, each with its own form slug on the end (for example, a wedding-cake inquiry form or a holiday pre-order form).
If you run more than one form, see Running Multiple Order Forms.

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Your Board URL

Your public order form is what customers visit to browse your products and submit orders. Share it everywhere — Instagram bio, website, printed cards, text messages. For tips on getting it in front of customers, see Sharing Your Order Link.

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Your Inbox Email Address

Your Knead inbox email also uses your slug: @inbox.kneadapp.co For example, if your slug is “sweetbakes,” your inbox address is sweetbakes@inbox.kneadapp.co. Customers can email this address to start a conversation.

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Choosing a Good Slug

Keep it short, memorable, and consistent with your brand. A few guidelines:
  • Use lowercase letters, numbers, and hyphens only. No spaces or special characters.
  • Match your social media handle if possible. Consistency helps customers find you.
  • Keep it under 20 characters. Short slugs are easier to type and remember.
Good examples: “sweetbakes”, “janes-cakes”, “bakedbylu”
Pro tip: Before changing your slug, make sure the one you want is available. Knead tells you immediately if it is already taken.

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What Happens When You Change Your Slug

Changing your slug updates your URL and inbox address immediately. This means:
  • Your old Board link stops working. Anyone who has the old link gets a “not found” page.
  • Your old inbox email stops receiving messages. Emails sent to the old address are not delivered.
  • Existing orders and conversations are not affected. They stay in your account as-is.

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After Changing Your Slug

Update these right away:
  1. Email forwarding rules — If you forward emails from Gmail or another provider to your Knead inbox, update the forwarding address.
  2. Social media links — Update your Instagram bio, Facebook page, website, and anywhere else you share your Board URL.
  3. Printed materials — Replace business cards, flyers, or stickers that show the old link.
  4. Bookmarks — Update any bookmarks you or your customers have saved.
Good to know: Knead does not redirect the old URL to the new one. Update your links as soon as you make the change to avoid losing traffic.
Still need help? Contact us