> ## Documentation Index > Fetch the complete documentation index at: https://help.kneadapp.co/llms.txt > Use this file to discover all available pages before exploring further. # What The Counter Watches For — Every Card Type > A complete reference of every What's new card on The Counter: what triggers each order, money, capacity, customer, ingredient, and message alert. ## Overview The Counter's **What's new** feed is a smart briefing that watches your bakery around the clock and surfaces only what needs your attention. This page is the full catalog: every card type, grouped by what it's about, with what triggers it and what to do next. Keep it handy as a reference — you don't need to memorize any of it. Knead raises the right card at the right time. The Counter's What's new feed showing briefing cards for orders, payments, and customer nudges Good to know: On the **Free** plan the feed shows only the four essentials — new order, invoice overdue, production start, and payment received. The **Trial, Starter, and Growth** plans unlock the full set below, including the customer-growth nudges. ## Order Lifecycle These cards keep every order moving from first request to pickup. | Card | What triggers it | What to do | | ----------------------------------- | --------------------------------------------------------------- | ----------------------------------------------------------------------------------------------- | | **New order** | A customer placed a new order through your order form. | Open it, review the details, and accept. | | **New inquiry** | A new order-form inquiry came in (a request, not a firm order). | Reply, then quote or convert it to an order. | | **Unanswered inquiry** | An inquiry has sat 48+ hours with no reply. | Follow up before you lose the lead. | | **Stale sent quote** | A quote you sent has gone 48+ hours without a response. | Nudge the customer — the card notes whether they've viewed it. | | **Customer approved your quote** 🎉 | A customer accepted a quote you sent. | Turn it into an order and send the invoice. | | **Time to start baking** | An order's production day has arrived. | Start production. A **Dismiss for today** hides it until tomorrow if you still haven't started. | | **Missed pickup** | An order passed its pickup time and wasn't collected. | Reach out to reschedule the handoff. | | **Stuck order** | An order is awaiting action with no change for 7+ days. | Move it forward — invoice it, start it, or close it out. | ## Money Guardrails These cards protect your cash flow so nothing slips through unpaid. | Card | What triggers it | What to do | | --------------------------- | ---------------------------------------------------------------------------------- | ------------------------------------------------------------- | | **Payment received** 🎉 | A customer paid an invoice or deposit. | Nothing needed — this one's a win. | | **Invoice overdue** | An invoice passed its due date without payment. | Follow up with the customer. | | **Auto-invoice failed** | An automatic invoice couldn't be created. | Create the invoice manually. | | **Stripe payout** | A Stripe payout was initiated, paid, or failed. | Confirm it landed in your bank, or check Stripe if it failed. | | **Deposit uncollected** | A deposit-required order is in production with nothing collected yet. | Collect the deposit before you get further in. | | **Unpaid before pickup** | A balance is still due within 3 days of pickup. | Top priority — collect before the handoff. | | **Month-end receipt nudge** | After the 26th, you've taken payments but logged fewer than 2 expenses this month. | Snap your receipts so your Schedule C stays accurate. | Pro tip: The month-end nudge is your reminder that every receipt you snap is a deduction. See [Tracking Business Expenses](/bookkeeping-and-taxes/tracking-business-expenses). ## Capacity These cards help you say yes to the right amount of work. | Card | What triggers it | What to do | | ----------------------- | ------------------------------------------------------------------------------------------------- | ----------------------------------------------------- | | **Capacity warning** | A day is filling up — getting busy (70%), nearly full (90%), over 100%, or a date you've blocked. | Think carefully before accepting more for that day. | | **Monthly order limit** | On the Free plan, you've reached your monthly limit of 5 orders. | Upgrade to keep taking orders this month. | | **Slow week ahead** | It's Thursday and next week is under about 40% full. | Run a promo or reach out to regulars to fill the gap. | ## Grow Your Business These are your **Kitchen Table** nudges — gentle prompts to build relationships and bring customers back. Many open a **pre-filled outreach message** you can edit and send in seconds. | Card | What triggers it | What to do | | --------------------------------- | ------------------------------------------------------------------------ | ------------------------------------------- | | **New client added** | You added a new client to your list. | Send a quick welcome. | | **Welcome to Knead** 🎉 | You're just getting started. | Say hi — this one's a warm welcome. | | **Follow up with a top customer** | A customer has spent \$500 or more with you in the last year. | Send the pre-filled thank-you. | | **Customer milestone** 🎉 | A customer just placed their 3rd, 5th, 10th, 25th, 50th, or 100th order. | Celebrate the milestone with them. | | **Win back a regular** | A repeat client hasn't ordered in 90+ days. | Reach out and remind them you're here. | | **A seasonal regular is due** | A customer ordered this same month last year. | Invite them back before the season passes. | | **Welcome them back** | A first-time client, 2–14 days after their first order. | Send a thank-you and invite a second order. | | **Customer anniversary** | It's been a year since a customer's first order. | Mark the anniversary with a note. | | **Ask for a referral** | An engaged regular — 3+ orders and \$300+ spent. | Ask them to refer a friend. | ## Ingredients These cards keep your recipes profitable and your shelves stocked. | Card | What triggers it | What to do | | ---------------------------- | -------------------------------------------------- | -------------------------------------- | | **Ingredient price changed** | The cost of an ingredient in The Pantry moved. | Review the recipe margins that use it. | | **Low stock / out of stock** | An ingredient dropped below its reorder threshold. | Restock before your next bake day. | ## Messages These cards make sure no customer message goes cold. | Card | What triggers it | What to do | | ------------------------- | ---------------------------------------------------------------------------------------------------------- | -------------------------------- | | **Unanswered message** | A customer messaged you and it's been over 24 hours with no reply. | Respond from the inbox. | | **Order intent detected** | A message in your inbox reads like an order request — the card includes a live capacity read for the date. | Convert it to an order or quote. | ## Related Articles * [Understanding The Counter](/understanding-the-counter) * [Your Morning Briefing](/your-daily-briefing) * [Understanding Your Analytics](/understanding-your-analytics) * [Your First Order — End to End](/your-first-order-end-to-end) * [Using The Sweet Spot](/calendar-and-capacity/using-the-sweet-spot) * [Tracking Business Expenses](/bookkeeping-and-taxes/tracking-business-expenses) *** *Still need help? [Contact us](mailto:hello@kneadapp.co)*