> ## Documentation Index
> Fetch the complete documentation index at: https://help.kneadapp.co/llms.txt
> Use this file to discover all available pages before exploring further.
# Understanding Your Analytics — Revenue, Orders & Margins
> Read your Knead Analytics dashboard: revenue over time, order counts, average margin, and your top-selling products at a glance.
## Overview
**Analytics** is your bird's-eye view of how the bakery is actually doing. It pulls your real numbers — revenue, orders, margins, and best sellers — into one dashboard so you can spot trends, see what's selling, and make decisions with data instead of a gut feeling. Find it under **Analytics** in the sidebar (`/analytics`). It's part of the **Growth** plan.
Good to know: Revenue reflects money **actually recorded as paid** — not the total you've invoiced. A big invoice you sent but haven't collected won't show up here until the payment is recorded.
## The Four Stat Cards
Across the top you'll see four numbers that summarize the period you're viewing:
* **Revenue** — Total income from payments you've recorded in this period.
* **Orders** — How many orders you took, plus how many of them are completed.
* **Avg. margin** — Your average profit margin across products, color-coded so you can read it at a glance:
* **Green** — 50% or higher. Healthy.
* **Brass** — 25% to 50%. Room to improve.
* **Terracotta** — under 25%. Worth a second look at your pricing.
* It shows a dash (**—**) until your products have ingredient costs to calculate against.
* **Top product** — Your single best seller by revenue for the period.
Pro tip: If Avg. margin reads "—", your products don't have recipe costs yet. Add ingredient costs in The Pantry to unlock margins here. See [Recipe Costing with The Pantry](/products-and-pricing/recipe-costing-with-the-pantry).
## Revenue Over Time
Below the stat cards is a **revenue-over-time bar chart** that shows how your income rises and falls across the period. The bars adjust to the range you pick:
* **Last 30 days** and **90 days** show **weekly** bars.
* **12 months** and **All time** show **monthly** bars.
This is where seasonal patterns jump out — the holiday rush, a summer slump, the steady climb of a growing regulars list.
## Top 5 Products & Order Status
Under the chart, two more panels round out the picture:
* **Top 5 products by revenue** — A ranked list of what's earning you the most. Use it to decide what to feature, what to raise prices on, and what might not be worth the oven space.
* **Order-status breakdown** — How your orders in this period split across their statuses, so you can see how much is still in flight versus completed.
## Choosing a Time Period
A **period selector** at the top controls everything on the page at once — the stat cards, the chart, and the lists all update together. Choose from:
1. **Last 30 days**
2. **Last 90 days**
3. **12 months**
4. **All time**
Start with **12 months** to see the shape of your year, then zoom into **30 days** to check on the here and now.
Good to know: Because Analytics is built on recorded payments, keep your invoices and manual payments up to date. The more accurately you log what you're paid, the more accurate every number here becomes.
## Related Articles
* [Understanding The Counter](/understanding-the-counter)
* [What The Counter Watches For](/what-the-counter-watches-for)
* [Setting Prices and Understanding Margins](/products-and-pricing/setting-prices-and-understanding-margins)
* [Recipe Costing with The Pantry](/products-and-pricing/recipe-costing-with-the-pantry)
* [Profit and Loss Report](/bookkeeping-and-taxes/profit-and-loss-report)
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*Still need help? [Contact us](mailto:hello@kneadapp.co)*